By Natasha Gaffer, Forever WareSeptember 11, 2020

How to Profit from a Circular Economy

An inspiring look at 20 companies in 20 minutes that are making a profit in the circular economy. Learn about business model trends that are not only planet-friendly but enhancing the customer experience and increasing Return on Investment.

At the end, there's Q&A and discussion with Natasha Gaffer, co-founder of Forever Ware, a Minneapolis tech startup that strives to partner with food vendors around the world to replace single-use food packaging with superior borrow-and-return alternatives that won’t end up in landfill.

Sharing: maximizes the use of existing high-value assets like cars, homes, and designer brands.
Reuse: resale and consignment can be extremely profitable. Durable, multi-use packaging adds unpredicted value like stacking crates higher and preventing theft.
Resource Recovery: valuable rare metals and other resources can be taken back from customers and reused. Recovering used products and refurbishing them can be extremely profitable.
Incentivization: With Incentivization we saw that trade-in credits are a good way to recover used assets for resale.
Subscriptions: leasing and repair programs provide access to a variety of products at a reasonable low price that allows customers to regularly upgrade products without paying large fees to purchase new.
Product Modularity: products have a longer useful life for customers because they can be upgraded.
Align Incentives: industries that changed from the traditional single transaction to long term relationships were beneficial for both companies and their customers.